notes from a friend: a guide to taking
By Anthony Robbins
Often in life, events occur that we truly can't control. The company
we're working for "downsizes" and we get laid off. Our spouse leaves
us. A family member becomes ill, or someone
close to us dies. The government cuts a program we've depended on.
In these situations, we may feel as if there is simply nothing we can
do to make things better.
Maybe you've had the experience of trying
everything you knew to get a job, to help your family, to
find your soulmate, or just to feel happier.
But nothing seemed to work. When we try a new approach, try our best,
yet we still fail to reach our goal, often
we fear trying again.
Why? Because we all want to avoid pain! And nobody wants to fail again.
Nobody wants to give his or her all, only to be disappointed. Often,
after many of these experiences of disappointment, we stop trying! We
get to the point where we believe that nothing will work.
If you find yourself at the point where you're not even willing to try,
you've put yourself in a place called "learned
You've literally learned - or taught yourself - that you're "helpless."
The good news is that you're wrong. You can make things happen! You
can change anything in your life today by changing your perceptions
and changing your actions.
"I am not discouraged, because every wrong attempt discarded
is another step forward."
- Thomas Edison
The first step to turning your life around is getting
rid of this negative belief that you can't do anything or that you're
helpless. How can you do that? Often the reason that people say they
can't do something is that they've tried things in the past that haven't
worked. But remember - and I've used this phrase again and again throughout
What matters is not yesterday but what you do right now. So many people
are trying to drive into the future using a rearview mirror to guide
themselves! If you do that, you'll crash. Instead you must focus on
what you can do today to make things better.
Many people tell me, "I've tried millions of ways to succeed, and nothing
works!" Or, "I've tried thousands of ways!" Think about it. They probably
haven't even tried hundreds of ways to change things, or even dozens.
Most people have tried eight, nine, ten ways to make a change, and when
it hasn't worked out, they've given up.
The key to success is to decide what's most important to you and then
take massive action each day to make it better, even when it doesn't
look as if it's working.
I'll give you an example. Have you ever heard of a guy named Colonel
Sanders? Of course you have. How did Colonel Sanders become such an
unbelievable success? Was it because he was born wealthy? Was his family
rich? Did they send him to a top university like Harvard? Maybe he was
successful because he started his business when he was really young.
Are any of these true?
The answer is no. Colonel Sanders didn't begin to fulfill his dream
until he was 65 years old! What drove him to finally take action? He
was broke and alone. He got his first Social Security check for $105,
and he got mad. But instead of blaming society or just writing Congress
a nasty note, he started asking himself, "What could I do that would
be valuable for other people? What could I give back?" He started thinking
about what he had that was valuable to others.
His first answer was, "Well, I have this chicken recipe everyone seems
to love! What if I sold my chicken recipe to restaurants? Could I make
money doing that?" Then he immediately thought, "That's ridiculous.
Selling my recipe won't even pay the rent."
And he got a new idea: "What if I not only sold them my recipe but also
showed them how to cook the chicken properly? What if the chicken was
so good that it increased their business? If more people came to see
them and they made more chicken sales, maybe they would give me a percentage
of those additional sales."
Many people have great ideas. But Colonel Sanders was different. He
was a man who didn't just think of great things to do. He put them into
action. He went and started knocking on doors, telling each restaurant
owner his story: "I've got a great chicken recipe, and I think if you
use it, it'll increase your sales. And I'd like to get a percentage
of that increase."
Well, many people laughed in his face. They said, "Look, old man, get
out of here. What are you wearing that stupid white suit for?" Did Colonel
Sanders give up? Absolutely not. He had the #
1 key to success; I call it personal power.
Personal power means being persistent in taking action: Every time you
do something, you learn from it, and you find a way to do it better
next time. Colonel Sanders certainly used his personal power! Instead
of feeling bad about the last restaurant that had rejected his idea,
he immediately started focusing on how to tell his story more effectively
and get better results from the next restaurant.
How many times do you think Colonel Sanders heard no before getting
the answer he wanted? He was refused 1,009 times before he heard his
first yes. He spent two years driving across America in his old, beat-up
car, sleeping in the back seat in his rumpled white suit, getting up
each day eager to share his idea with someone new. Often, the only food
he had was a quick bite of the samples he was preparing for prospective
How many people do you think would have gone for 1,009 noes - two years
of no's! - and kept on going? Very few. That's why there's only one
Colonel Sanders. I think most people wouldn't get past twenty noes,
much less a hundred or a thousand! Yet this is sometimes what it takes
If you look at any of the most successful people in history, you will
find this common thread: They would not be denied. They would not accept
no. They would not allow anything to stop them from making their vision,
their goal, a reality.
Did you know that Walt Disney was turned down 302 times before he got
financing for his dream of creating "The Happiest Place on Earth"? All
the banks thought he was crazy. He wasn't crazy; he was a visionary
and, more important, he was committed to making that vision a reality.
Today, millions of people have shared in "the joy of Disney," a world
like no other, a world launched by the decision of one man.
When I lived in my crummy little apartment, washing my dishes in the
bathtub, I had to keep reminding myself of these kinds of stories. I
had to keep reminding myself that:
NO PROBLEM IS PERMANENT.
I kept thinking, "Even though my life looks terrible right now, there
are many things to be thankful for, like the two friends I have, or the
fact that I have all my senses, or that I can breathe fresh air." I constantly
reminded myself to focus on what I wanted, to focus on solutions instead
of problems. And I remembered that no problem affects my entire life,
even though it may look like it right now.
NO PROBLEM AFFECTS MY ENTIRE LIFE.
THIS TOO SHALL PASS IF I CONTINUE TO TAKE MASSIVE,
POSITIVE, CONSTRUCTIVE ACTION.
So I decided I would no longer believe that my whole life was screwed
up simply because I had financial difficulties or emotional frustrations.
I decided that there was nothing wrong with me, but that I was simply
in "lag time." In other words, I knew that if I were to continue nurturing
the seeds I had planted - continue doing the right things - I would make
it out of this winter of my life and into spring, when I would reap the
rewards of years of seemingly fruitless efforts.
I also decided that doing exactly the same things over and over again
and expecting a different result was insane. I had to try something new,
and I had to keep on until I found the answers I needed.
My message to you is simple, and in your heart you know it's true: Massive,
consistent action with pure persistence and a sense of flexibility in
pursuing your goals will ultimately give you what you want, but you must
abandon any sense that there is no solution. You must focus immediately
on the actions you can take today, even if they are small ones.
This makes sense, doesn't it? So why don't more people follow the advice
of the Nike ad and just do it? The answer is that they've been shut down
by fear of failure. But I've discovered something wonderful about failure
© 1991 Anthony Robbins
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